Max Media Digital Tactics Include
- Category Contextual Targeting: Targeting only on pages that are categorically relevant to your target.
- Keyword Search/Contextual Behavioral Targeting: Using Branded/Competitor/Intent/Interest/Product/ Keywords
- Mobile Geo-Fencing:
- Owned/Competitor locations, Proximity, Target Audience Locations
- Event Targeting: Conferences, Entertainment Venues, Sporting Events, Audience-Rich Events
- Conversion Zones: Owned Locations
- Addressable Geo-Fencing: Targeting physical addresses including over 3,000 variables.
- Native Advertising: Ad units built in real-time to match a specific publisher’s existing design.
- Retargeting: Site Retargeting from Landing/Category/Product pages, Cart Abandonment, and more.
- CRM Targeting: Targeting users from a client-provided existing database.
- CTV/OTT Video Advertising:
- Cross-device associates all devices with one address and then tracks conversions from any device.
- Premium TV Inventory (Pluto, Hulu, ESPN, ABC, HGTV)
- Can buy Vertically (Sports, News, Food, Home and Garden)
- Can run on Large Screen only (TV vs tablet)
- Programmatic Audio: Tap into a variety of increasing audio content such as podcasts, streaming music, and more.
- Social Media Marketing: Facebook & Instagram
- TrueView (YouTube in-stream)
- SEM/PPC
- And More