Max Media Digital Tactics Include

  • Category Contextual Targeting: Targeting only on pages that are categorically relevant to your target.
  • Keyword Search/Contextual Behavioral Targeting: Using Branded/Competitor/Intent/Interest/Product/ Keywords
  • Mobile Geo-Fencing:
    • Owned/Competitor locations, Proximity, Target Audience Locations
    • Event Targeting: Conferences, Entertainment Venues, Sporting Events, Audience-Rich Events
    • Conversion Zones: Owned Locations
  • Addressable Geo-Fencing: Targeting physical addresses including over 3,000 variables.
  • Native Advertising: Ad units built in real-time to match a specific publisher’s existing design.
  • Retargeting: Site Retargeting from Landing/Category/Product pages, Cart Abandonment, and more.
  • CRM Targeting: Targeting users from a client-provided existing database.
  • CTV/OTT Video Advertising:
    • Cross-device associates all devices with one address and then tracks conversions from any device.
    • Premium TV Inventory (Pluto, Hulu, ESPN, ABC, HGTV)
    • Can buy Vertically (Sports, News, Food, Home and Garden)
    • Can run on Large Screen only (TV vs tablet)
  • Programmatic Audio: Tap into a variety of increasing audio content such as podcasts, streaming music, and more.
  • Social Media Marketing: Facebook & Instagram
  • TrueView (YouTube in-stream)
  • SEM/PPC
  • And More